Why NetSpend is Winning at Prepaid
Article from PYMNTS.com:
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About a year has passed since TSYS first announced plans to acquire NetSpend. Now in TSYS’s ownership, the prepaid card provider’s main challenge has remained steady: re-educating consumers so they understand there are electronic-payment alternatives to traditional banking.
In a recent podcast interview with Karen Webster, CEO of Market Platform Dynamics, NetSpend President Chuck Harris described the company’s strategy and how he sees trends playing out in the industry. And he sees the prepaid market as one that is growing, though fragmented.
With NetSpend’s focus on prepaid as a banking alternative, its key challenges include reaching out to consumers and getting them to try something new, perhaps foreign to them, Harris said.
(jump to: 2:33)“And you know, it’s a very hard behavior to change,” he said. “We’ve done it really by trying to find multiple routes to that consumer.”
Multiple consumer routes
Thos…………………continues on PYMNTS.com
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Related News:
Canada’s Prepaid Bitcoin Offers $ 10 Denominations on Prepaid Bitcoin Cards
Article from International Business Times UK:
Bitcoin industry has recently been hit by a number of woes.Reuters
Prepaid Bitcoin, a Canadian technology startup, has launched prepaid bitcoin cards, designed to enable the man on the street to purchase small denominations of bitcoin.
The Ontario-based company said it is offering bitcoin cards to retailers and consumers, which it explains as a “simple, streamlined solution for consumers seeking to leverage cryptocurrency”.
“Our prepaid cards put Bitcoin within reach of the average consumer, and make it easier for them to purchase smaller amounts of Bitcoin,” said Josh Agho, CEO and founder of Prepaid Bitcoin.
The company is offering bitcoin cards in four different Canadian dollar denominations – C$ 10 (US$ 9, £5.50, €6.60), C$ 25, C$ 50 and C$ 100. Each card is loaded with the corresponding amount of bitcoin.
The company said that if the market price of bitcoin is C$ 500, then a C$ 25 prepaid bitcoin card would hold about 0.04…………………continues on International Business Times UK
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Tracfone Wireless 200-Minute Prepaid Card with 90 Days of Service
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